Our mission is to provide you with the tools and information you need to fully enjoy your time outdoors.
We do that by writing in-depth tutorials and guides, providing comprehensive reviews of the best products you can use, and answering any questions you might have.
We aim to be the authoritative resource on camping, hiking, and other various outdoor activities.
But at the end of the day, we want you to fully enjoy and reconnect to nature. That is the goal.
1. Provide Comprehensive Reviews
2. To Be the Go-To Outdoors Resource
3. Help you to Reconnect with The Outdoors
As Seen On
Who is Behind the Site
All our writers and photographers all have multiple years of experience in various types of outdoor activities, such as:
- Car camping
And a lot more.
They are also thoroughly vetted to make sure they meet Wilderness Times editorial standards.
On any given day you’ll find us writing in-depth individual gear reviews like this IceMule Pro cooler review or sweating it out in a hot tent to write this review of the EcoFlow Wave Portable Air Conditioner.
But our favorite activity is interviewing other outdoor enthusiasts like Greg from Fat Man Little Trail, outdoor writers like Stefanie Payne, and those working to promote a good cause like Lisa Louis.
No matter what we are writing, we want craft in-depth and unique articles that provide value to our readers, as well as sharing our love for the outdoors.
Our Testing and Review Process
We love to test and review gear. You’ll find us testing gear that we already own and love, are purchasing for retail prices (just like you), or items that are sent to us by the manufacturer.
No matter how we procure a product, our goal is to thoroughly test and review each item and rate it against its peers.
Our goal is to remain as unbiased as possible.
So no matter whether we have the product on hand or not, what we do is simple – we research.
We spend hours upon hours testing, reading, and thinking about different products for a single article, drawing from various sources: personal experience, customer reviews, YouTube videos, and a whole lot more.
We take tedious notes, and compare even the tiniest of details. Everything goes into a spreadsheet for analysis from the dimensions of the product to cost comparisons, user ratings, etc:
What we analyze depends on the product, but we rate and review each and every product that we look at.
We then cut through all noise and narrow down our choices to just a few that would be an excellent fit for our audience. This is where we deliver the most value since doing this on your own would take a lot of free time and coffee.
After that, we start writing. Using mountains of information we’ve collected, we go through multiple rounds of editing and revisions. This is to make sure we only mention the most relevant information.
To summarize: we do what you’d do if you were buying camping or hiking gear. We just spend A LOT more time on each review than the average customer.
In a way, you can see us as your research service – we research and test outdoor gear for you and deliver only the most relevant results in easy to read format.
ALSO SEE: How We Test and Review Tents
How we Make Money
What We Don’t Do To Make Money
Here is what we don’t do to make money:
- We don’t run sponsorship articles.
- We don’t accept paid guest posts of ANY kind.
- We dont accept promotion of products.
All of our products are independently rated, reviewed, and selected. Period.
Wilderness Times Is Reader-Supported.
That means if you click on one of our links and buy a product we recommend, we receive a small commission (at no additional cost to you).
Now you might think that makes us biased. After all, what’s stopping us from just recommending the most expensive products, regardless of their quality?
That’s a good question – but the answer is simple: the moment we stop recommending the best products and start pushing expensive junk is the moment our readers lose trust and never come back to our site again.
That’s why we are incentivized only to recommend products that are the best in their category. It might make us less money in the short-term, but it will bring us a lot more money in the long run.
So we make more money, and our readers get the best products – a win-win.
What to do now?
So what’s the next step? We’re glad you asked that!